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Since ’85, Joe Boxer has been filled with spontaneous, outrageous, and colourful lovers of life.

We are a diverse and collective breed from all across this great nation that have always walked into any room unafraid to be who we are. We spread heavy on the irreverence, dial up the play, and constantly seek the spontaneous. But above even that, we rip up the present moment and breathe it out.

We’re fully alive.

It’s why we wear such colourful, fun underwear. It’s our way to truly express who we are at all times whether it’s Tuesday or Thursday or we’re sporting a suit or playing soccer, it doesn’t matter. They reflect who we are and we’re not afraid to show it.


Because we’re not afraid to be ourselves - our alive, wild, free wheelin’ selves.