Ask any Joe and they’ll tell you: “it’s what’s underneath that counts”. So, when we make your underwear, we make it comfortable. Not just at the waist and in the legs. Our mission is to make you feel comfortable expressing who you truly are underneath it all, every single day.
FINDING BETTER WAYS TO MAKE UNDERWEAR
We believe in making waves and helping you leave your mark– without marking up the environment. To ensure we’re doing our part for your parts and the planet, we’ve put a focus on transforming our practices for the better.
We’re 100% behind 100% organic cotton
Cotton is the most commonly used fabric for undergarment production, thanks to its moisture-wicking abilities and comfortable texture – but, it takes a hefty amount of water use to grow and harvest it.
Enter: organic cotton. Using safer, natural farming, the production of organic cotton consumes less water and significantly reduces pollution. We love organic cotton, and we’re sure you will too!