ALL ABOUT JOE BOXER

Ask any Joe and they’ll tell you: “it’s what’s underneath that counts”. So, when we make your underwear, we make it comfortable. Not just at the waist and in the legs. Our mission is to make you feel comfortable expressing who you truly are underneath it all, every single day.

Canadian since 1985

Fun prints for every personality

Comfortable, sustainable fabrics

FINDING BETTER WAYS TO MAKE UNDERWEAR

We believe in making waves and helping you leave your mark – without marking up the environment. To ensure we’re doing our part for your parts and the planet, we’ve put a focus on transforming our practices for the better.

HIGH-QUALITY FIBRE.

LOW ENVIRONMENTAL IMPACT.

REPREVE® is the world’s leading recycled fibre – made for the good of tomorrow from recycled plastic bottles.

Yep, you read that right – our soft comfortable Sustainable Collection is made entirely from recycled materials. The math is simple: 5 plastic bottles = 1 pair of Joe Boxers.

SHOP NOW

GIVE YOUR PACKAGE THE FULL PACKAGE

The support of our best-selling Junk Drawer Technology™ means comfort all day long.